1 definition by A. Terioso

Car Manufacturer - a *division* of Fuji Heavy Industries ("Subaru" = Japanese for Pleiades and 5 stars represent FHI divisions) , known for utility and all-wheel-drive sedans and wagons including the Outback series. Recently popular for the rally-related Impreza and Impreza WRX/Sti models.

In the U.S., Subaru emphasizes a healthy, outdoorsy lifestyle and uses spokespeople such as famed cancer survivor and 5-time Tour de France winner Lance Armstrong.

Outside of the U.S. -- out of view of US car buyers -- Subaru serves as an advertising vehicle for cigarette companies. Subaru cars sport British American Tobacco company "555" brand cigarette advertisements in World Rally competition.
"It's what's inside" (Cough!)
by A. Terioso July 28, 2003

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