When a YouTube video has reached 1,000,000 views. Usually a sign that the video is, in some way, worth watching.
1). "Kid Hit in the Nuts" is platinum on YouTube? Gotta watch that.
2). Tay Zonday's classic 21st century, postmodern masterpiece, "Chocolate Rain," was forever etched into public consciousness when it reached 1,000,000 views and attained YouTube Platinum.