Verb.
To tweak,
fluff, primp, improve, make fabulous (most often in wardrobe/fashion context, but others also apply).
Pronunciation: Begins and ends with the same "zh" sound, as in "measure".
Made popular by/notable people you may have heard use it: Carson Kressley of Queer Eye for the Straight
Guy, Chef Nigella Lawson, Designer Ralph Lauren.
Origin: Variations used in many countries like France, Russia, Scandinavia, Germany,
Australia, Canada.