The process by which an untalented wannabe rapper, or other pseudo
artist, manages not to sell any albums other than the ones his/her mom buys a la Kevin Federline. A record is referred to as a brick, as opposed to
gold or platinum, due to lack of sales. "Difference between you and me is you b bricklin' And I ainβt never ever done that before (no)" Bow
Wow in "Fresh Azimiz"