Startups" AKA the New Hipsters - Individuals who are not small business owners; Awaiting VC infusion to begin projects; Obsessed with technology, software and hardware; Usually have a degree in business/communication or graphic design; Prefer the comfort of a large modern loft with no roommates. You will usually see them dressed in designer denim with chic glasses and a modern haircut accented with *facial scruff*, a business style messenger bag which includes the most recent Macbook Air notebook. Frequently posting regarding tech, or finance related news. Refers frequently to VIP developer status or unreleased hardware access.
Hipsters attend SxSW Music Festival
Startups attend SxSW Interactive Festival
Look at all those startups waiting in line at the Apple store.
"Serge just shared his Trello. He's looking for some coders for his new IOS app."
"Yeah, man. I saw it. He's such a startup. He's going to have to buy a bigger messenger bag to hold his credit card receipts."