A person from the city (urban) who lacks the skills and knowledge that come from living in a small town or rural area. An urban hick would not know how to make beef jerky out of the deer he shot last week or how to can vegetables - or grow a garden for that matter - making him or her appear to be a "hick" in the eyes of non-urban locals.
Jenny, this salsa tastes great.
Thanks. My mom canned a bunch this summer.
Doesn't it come in a jar?
You're such an urban hick.