A biking brand that sells pretty looking gear, for a very large sum of money that could otherwise be spent on more practical equipment. Mostly trend whores and rich people purchase this equipment. All thumbs down given are from Owners of TLD (Troy Lee Design) gear because they know they have spent to much money but are afraid to admit it.
Greg: Hey whats up dood?
Adam: Not much, just picked up a new TLD (Troy Lee Design) helm-
Greg: YOUR A RICH 15 YEAR OLD TREND WHORE, HA!