but for's definitions
A marketing method that shifts the consumer's identity from the consumer to a product to get the consumer to buy it and love it.
Identity transference is a way that marketers distort reality by getting potential car buyers to come to feel that they can become the car they want to buy. After they buy it, they feel they are one with it, and happily spend money to maintain it in the best condition (sometimes better than themselves).
by but for January 17, 2021
Get the identity transferencemug. by but for December 24, 2017
Get the zeroizemug. by but for September 24, 2018
Get the uglyistmug. by but for December 24, 2017
Get the ignorance reducermug. During that one of a kind time we call sexual intercourse, the fucker performs the more active role by fucking the fuckee, while the fuckee plays the more passive role and gets fucked.
by but for August 18, 2017
Get the fuckeemug. A mirror placed in the corner of a room to create the illusion that there are other rooms on the other side of the mirror.
It occurred to me that placing a vertical mirror in the corner of my living room I could create the illusion of more space and enjoy that illusion, so two-weeks ago I dared to try that and it worked. A week ago I placed another what I'll call "space-doubling mirror" on the opposite corner. Looking at the first mirror reflected on the first, or in the second at the first, more than doubles the illusion of more space. Each mirror is 1 by 5 feet.
by but for July 17, 2018
Get the space-doubling mirrormug. Speech which includes expletives.
The professor speech included destigmatized words. Everyone was shocked, but after the meeting most people started to laugh and talk with others using expletives such as "shit" and "fuck". Using some newly destigmatized words the presenter was able to get the attendees to comprehend the crisis better, and everyone was able to more effectively propose what may turn out to be better solutions.
by but for February 16, 2019
Get the destigmatized wordsmug.