SINJim's definitions

Spray and Pray

When marketers fail to target their marketing by segments and instead just market to everyone and hope that the marketing will be effective.

Instead of Sarah focusing her campaign on likely buyers, Sarah ran ads everyone in a 'spray and pray' move, wasting valuable marketing funds.

by SINJim May 17, 2020

Flame Wash

When a person pretends to wash his hands by passing them through a faucet stream akin to a person passing his hands through a flame without burning himself.

Wow...that guy just exited the stall and flame washed his hands before returning to work in the kitchen.

by SINJim July 13, 2025

Maybe I might

Double conditional answer to say “unlikely” without actually saying it.

When Jonathan asked Justin if he will attend the Sunday morning interpretive dance practice Justin aptly replied, “Maybe I might.”

by SINJim July 13, 2025

hoportunity

Typically used to describe when house rabbits are free to hop around their humans' homes.

Charlie, enjoy your hoportunity in the family room until it's time to tuck in for the evening.

by SINJim March 9, 2021

One-and-Done

In marketing and sales, when someone makes only one attempt to achieve a goal when experience dictates that multiple attempts are needed.

Doug never successfully reaches prospects on the phone because he has a "one-and-done" mentality.

by SINJim May 17, 2020

Sporkamorgueatorium

The classic, multi-purpose hall found in high schools that is used for meals (hence sporks), performances, and in a community tragedy, a temporary morgue.

The tryouts for Romeo and Juliet will be at the Sporkamorgueatorium at 3 pm.

by SINJim February 5, 2021

stuckcation

Situations where a vacation does not conclude on time for reasons such as adverse weather that prevents departure or quarantine such as a pandemic breakout aboard a cruise ship.

Charlie and Freddie’s cruise vacation turned into a stuckcation when the authorities quarantined the entire ship for two weeks at its final port.

by SINJim February 10, 2021