SINJim's definitions
When marketers fail to target their marketing by segments and instead just market to everyone and hope that the marketing will be effective.
Instead of Sarah focusing her campaign on likely buyers, Sarah ran ads everyone in a 'spray and pray' move, wasting valuable marketing funds.
by SINJim May 17, 2020
Get the Spray and Pray mug.In marketing and sales, when someone makes only one attempt to achieve a goal when experience dictates that multiple attempts are needed.
by SINJim May 17, 2020
Get the One-and-Done mug.The act of skipping prescribed training to get to the certification test; akin to kids who dig through a full box of Cap'n Crunch in order to obtain the toy at the bottom of the box before eating the cereal.
The staff is bypassing a lot of valuable training because they are Cap'n Crunching the online course.
by SINJim February 4, 2021
Get the Cap'n Crunching mug.The classic, multi-purpose hall found in high schools that is used for meals (hence sporks), performances, and in a community tragedy, a temporary morgue.
by SINJim February 5, 2021
Get the Sporkamorgueatorium mug.Situations where a vacation does not conclude on time for reasons such as adverse weather that prevents departure or quarantine such as a pandemic breakout aboard a cruise ship.
Charlie and Freddie’s cruise vacation turned into a stuckcation when the authorities quarantined the entire ship for two weeks at its final port.
by SINJim February 10, 2021
Get the stuckcation mug.by SINJim February 18, 2021
Get the Labadore mug.by SINJim March 9, 2021
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