SINJim's definitions

Spray and Pray

When marketers fail to target their marketing by segments and instead just market to everyone and hope that the marketing will be effective.

Instead of Sarah focusing her campaign on likely buyers, Sarah ran ads everyone in a 'spray and pray' move, wasting valuable marketing funds.

by SINJim May 17, 2020

Maybe I might

Double conditional answer to say “unlikely” without actually saying it.

When Jonathan asked Justin if he will attend the Sunday morning interpretive dance practice Justin aptly replied, “Maybe I might.”

by SINJim July 13, 2025

Flame Wash

When a person pretends to wash his hands by passing them through a faucet stream akin to a person passing his hands through a flame without burning himself.

Wow...that guy just exited the stall and flame washed his hands before returning to work in the kitchen.

by SINJim July 13, 2025

Labadore

A Labrador Retriever’s love for his person.

Colleen's Labrador Retriever truly labadores her as he never leaves her side.

by SINJim February 18, 2021

One-and-Done

In marketing and sales, when someone makes only one attempt to achieve a goal when experience dictates that multiple attempts are needed.

Doug never successfully reaches prospects on the phone because he has a "one-and-done" mentality.

by SINJim May 17, 2020

Cap'n Crunching

The act of skipping prescribed training to get to the certification test; akin to kids who dig through a full box of Cap'n Crunch in order to obtain the toy at the bottom of the box before eating the cereal.

The staff is bypassing a lot of valuable training because they are Cap'n Crunching the online course.

by SINJim February 4, 2021

hoportunity

Typically used to describe when house rabbits are free to hop around their humans' homes.

Charlie, enjoy your hoportunity in the family room until it's time to tuck in for the evening.

by SINJim March 9, 2021