To bring people on board or to get them onside with an idea or a proposal or an initiative of some type by getting them 'intricated' into the process bit by bit, almost without their noticing that they are making a commitment.
When a group was trying to Bring Back the Ottawa Senators in 1990, a team that had not played in the National Hockey League for nearly 60 years, one of their key advisers, former US Attorney General, Elliot Richardson (now deceased) said: "First we'll intricate the League then we'll get the (expansion) franchise!"
by Prof Bruce March 05, 2009
A combination of mystery and devious. Used to describe a person whose actions and plans are both mysterious and devious, especially as it relates to business matters.
"Rick's corporate organization is so complex that the only word I can use to describe both it and him is mystevious.
Here's the way it appears to work: he owns all of Acme 1 Inc. in which he has invested $25,000. Acme 1 owns 51% of Acme 2 which has outside investors that invest $25,000 less a dollar in Acme 2. Acme 2 then invests all of the proceeds in Acme 3 in return for 51% of Acme 3. Again Acme 3 has outside investors that put in cash equal to the amount Acme 2 has invested less a dollar.
By the time Rick has incorporated Acme 12, he controls (absolutely) a company that has $51,197,953.00 of cash on hand with an initial investment of just $25k. And it's all perfectly legal to boot."
Here's the way it appears to work: he owns all of Acme 1 Inc. in which he has invested $25,000. Acme 1 owns 51% of Acme 2 which has outside investors that invest $25,000 less a dollar in Acme 2. Acme 2 then invests all of the proceeds in Acme 3 in return for 51% of Acme 3. Again Acme 3 has outside investors that put in cash equal to the amount Acme 2 has invested less a dollar.
By the time Rick has incorporated Acme 12, he controls (absolutely) a company that has $51,197,953.00 of cash on hand with an initial investment of just $25k. And it's all perfectly legal to boot."
by Prof Bruce April 13, 2010
A Startup Whisperer is a person who has a natural feel for what it takes to build a successful new enterprise.
“Thinking of starting a new business and not too sure what you need to do? Then call in the Startup Whisperer.”
by Prof Bruce September 13, 2010
If your enterprise cannot connect efficiently and cost effectively with new customers and clients, it will not survive.
To do that, each organization (for-profits, non-profits, charities, even NGOs and government departments) needs to have a magic marketing button: a button they can push, over and over again, that reliably and cheaply makes ‘the phone ring’. It is an ‘easy button’, so to speak.
To do that, each organization (for-profits, non-profits, charities, even NGOs and government departments) needs to have a magic marketing button: a button they can push, over and over again, that reliably and cheaply makes ‘the phone ring’. It is an ‘easy button’, so to speak.
“In the mini storage industry, for example, their magic marketing button can be as simple as sending a postcard to nearby homes reminding them that, if they have too much stuff in their garages, say, they can get rid of it in a hurry.”
by Prof Bruce August 03, 2010
A client when buying your product or service can experience a negative cost if the benefits from using your product or service are greater than its cost. A negative cost can also result from a reduction in their costs from the use of your product or service that is greater than the cost of buying the product or service from you or it may result from some combination of higher benefits and lower costs.
Negative cost selling is all about understanding your client’s business from their point of view and being able to measure the benefits you create and the cost reductions you cause.
Negative cost selling is all about understanding your client’s business from their point of view and being able to measure the benefits you create and the cost reductions you cause.
“A minor soccer team organizer approaches a professional team for a donation to help with their upcoming tournament. Instead of just giving them money, the pro team gives them tickets at a discounted price (say $25 each) which they in turn sell at full retail price (say $45 each). They keep the difference. Their cost for each ticket is a negative cost, i.e., -$20. This also turns all the local minor sports teams, the players, their moms and dads, grandmothers and grandfathers into a new sales channel for the pro team which helps to fill their arena or stadium. It also teaches the kids about entrepreneurship and self-reliance and they come to understand the maxim: ‘Give a person in need a fishing rod, not a fish.’”
by Prof Bruce October 30, 2009
A lifestyle business is an enterprise that provides its Founders/Owners with an adequate personal lifestyle but that is all. In other words, it does not represent a game changing, large-scale opportunity that others such as Venture Capital funds can or would participate in—there just isn’t a large enough market, growth is too low or their market share is too small.
“We run one of the most successful east coast VC-funds but a lot of the entrepreneurs who are coming to see us these days are really pitching a lifestyle business which, frankly, we have zero interest in. Even if everything goes exactly right, their growth rate is so low and the overall market is so small that, apart from giving the Founders each a job, there isn’t anything left over for us. We need to see more game-changing opportunities that will provide us with a return on investment that is 10 times what we put in. The only way to get a lifestyle business off the ground is to bootstrap it.”
by Prof Bruce April 01, 2010