Prof Bruce's definitions
“Why are you spending so much of your time on Twitter? If you’re not careful, you’ll turn into a Twitterbug.”
by Prof Bruce November 9, 2009
Get the Twitterbug mug.Today’s strict privacy laws require that you protect consumer information. For this and many other reasons, it is often necessary to anonymize a data set, a blog article, a media report or a case study. Anonomizing a story or a case study can also help protect a confidential source or informant.
“You are doing work for a private Foundation and you believe that their case would make interesting reading for your students. The only problem—you are under a confidentiality agreement. With their permission, you anonymize the information and data and write up their story on your blog—sans anything that can point back to the original.”
by Prof Bruce December 8, 2009
Get the anonymize mug.To bring people on board or to get them onside with an idea or a proposal or an initiative of some type by getting them 'intricated' into the process bit by bit, almost without their noticing that they are making a commitment.
When a group was trying to Bring Back the Ottawa Senators in 1990, a team that had not played in the National Hockey League for nearly 60 years, one of their key advisers, former US Attorney General, Elliot Richardson (now deceased) said: "First we'll intricate the League then we'll get the (expansion) franchise!"
by Prof Bruce March 5, 2009
Get the Intricate mug.My cell phone company provided me with an ‘all you can eat’ one price, all inclusive deal that turned out to have numerous exclusions. They sure know how to wrangle money out of their clients with service level agreements that no one but a lawyer understands. That firm is a money wrangler, for sure.
by Prof Bruce March 15, 2010
Get the Money wrangler mug.A Playlet is a mini-play, usually less than three or four minutes in duration, that helps students learn about a subject by watching characters perform real life simulations. Scripts are usually less than 500 words and the playlets can be performed by three or, at most four, actors.
“You know last month I was trying to teach my entrepreneurship students about Bootstrap Capital (Self-capitalization) and I wasn’t sure that I was really getting through to them all. So I got a few students together and we wrote, acted and filmed five playlets on the subject. We put each playlet up on YouTube and, lo and behold, when we showed them in class this week, there were quite a few ‘ah ha’ moments amongst the students. It seems that video and play acting real life situations got the message through in a way that really clicked.”
by Prof Bruce March 29, 2010
Get the playlet mug.Today, pro teams are highly restricted in what they are allowed to do in their local markets by League head office. For example, fans are often not able to create images, merchandise, videos, mashups, stories or music about their favorite team without getting a ‘cease and desist’ letter from highly paid League lawyers who are looking to protect league licensees. So fans need to create underground websites, Twitter/Facebook/YouTube accounts, blogs, podcasts and other online as well as real life properties that hide their real identity—they are forced to become underground fans.
“A while ago I created a bunch of t-shirts with my favourite football players on them using the motif of the film 'SIN CITY'. The idea was to create cool stuff that folks could buy during the playoffs with all the funds raised going to benefit local charities. But after I got a bit of media traction, we received a cease and desist letter from a League lawyer and we had to stop. Now I am an underground fan of my team—if I ever do this again, I’ll do it anonymously. The thing that gets me is that league policies destroy any creativity by fans as well as local teams, everything is just the same everywhere.”
by Prof Bruce May 21, 2010
Get the Underground Fan mug.In a tough, competitive world, it is crucial for CEOs to have direct and forthright conversations with clients and suppliers. To do that effectively, they have to disintermediate their direct reports and even their techies, which means that they will be able to get accurate information from the field without it being filtered or biased, say, by their direct reports who may only want to tell their CEO what they think he or she wants to hear.
“By using social media tools like Twitter themselves, CEOs can disintermediate everyone from the data stream. They can connect directly with customers, clients, suppliers and others and hear unfiltered reports of what is really going on in their enterprises. Just as importantly, they can make their views known to their followers and stakeholder group without it being filtered by their PR people or the media. In times of crisis, this might save the organization.”
by Prof Bruce February 21, 2010
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