2 definitions by Chris Banach
by Chris Banach August 20, 2007
In business, "vampirizing" means a product of a brand could potentially burn sales from another product of the same brand. It's usually a mistake to have two conflicting products in a given line of products.
Apple's iPod Touch will now eventually vampirize iPhones sales, because it's the same product, just without the phone.
That's why Apple launched it later, screwing a lot of customers who would have bought the Touch instead, not really needing another phone.
That's why Apple launched it later, screwing a lot of customers who would have bought the Touch instead, not really needing another phone.
by Chris Banach November 13, 2007