AKACroatalin's definitions
Advert irritation is a symptom of Counterproductive Advertising and is what happens when an advertisement is incorrectly targeted or when an advert is seen too frequently. There are two possible reasons why this happens:
1 The advertiser believes that screening the advert at every opportunity will increase sales; research by In Skin Media and RAPP Media shows that it just annoys people and makes them less likely to buy.
2 The belief that an advert made for the United States’ will be successful in the United Kingdom. The reasoning being that because UK customers understand the language in which the advert is made, they’ll identify with the product and everything else will fall into place. The advert may be well presented, but the customers are irritated by it either because the concept is alien or the presenter is unfamiliar.
The worst possible scenario is incorrect targeting and too frequent exposure. This happened with an advert for Lenor fabric softener screened in the UK during 2015. Originally made for the US market, it featured a minor American actress, Amy Sidaris, who was unknown in the UK; Sidaris’ manner was very much “in your face” which didn’t go down well with the more reserved UK customer base. A typical reaction of people watching was “who does this blonde bimbo with the big bristols and the weird accent think she is telling me how to do my washing?” This irritated reaction to the advert means that the customer is less likely to buy the product.
1 The advertiser believes that screening the advert at every opportunity will increase sales; research by In Skin Media and RAPP Media shows that it just annoys people and makes them less likely to buy.
2 The belief that an advert made for the United States’ will be successful in the United Kingdom. The reasoning being that because UK customers understand the language in which the advert is made, they’ll identify with the product and everything else will fall into place. The advert may be well presented, but the customers are irritated by it either because the concept is alien or the presenter is unfamiliar.
The worst possible scenario is incorrect targeting and too frequent exposure. This happened with an advert for Lenor fabric softener screened in the UK during 2015. Originally made for the US market, it featured a minor American actress, Amy Sidaris, who was unknown in the UK; Sidaris’ manner was very much “in your face” which didn’t go down well with the more reserved UK customer base. A typical reaction of people watching was “who does this blonde bimbo with the big bristols and the weird accent think she is telling me how to do my washing?” This irritated reaction to the advert means that the customer is less likely to buy the product.
An incorrectly targeted advert, or one shown too frequently, results in advert irritation and lost sales.
by AKACroatalin June 27, 2015
Get the Advert Irritation mug.Yclept is another way of saying also known as or AKA. Its original meaning was “going by the name of” and as such was used, in England, by Victorian police forces if a criminal had more than one name. It was also used by the criminals themselves when they wished to confused members of the general public to whom it was virtually unknown. It can also be used to mean so-called, in the sense of a name given to someone or something that is unfit for purpose. At one time it was believed that the word was related kleptomaniac, that the person it was applied to would steal anything, even another name, however, the origins of Yclept go back to the mediaeval English word “geoclepod” which meant “who is called” or “whose name is”. It’s very rarely used now, but could be useful if you want to bring some wiseass know-it-all down to earth, because you can bet they won’t know what it means.
by AKACroatalin November 20, 2016
Get the Yclept mug.Believe it or not your arse can tell whether you are going to fart or crimp off a length! The nerves in your rectum can tell whether it’s gas or solids on the move so if you need to let it go, let it go. There is, however, one exception; when you have a case of the runs, Kansas Quickstep if you prefer, and your crap is more liquid, the nerve endings can become confused which can result in a follow through.
“I know Fart Fact 12 says it’s not possible, but when Malcolm farts, it always smells like he he’s crapped himself.”
by AKACroatalin October 31, 2019
Get the Fart Fact 12 mug.Politicians are unbiased, they’ll coney-catch anybody.
by AKACroatalin March 7, 2019
Get the Coney-catch mug.Nemophilia is the love of spending time in forests or woodland, particularly at night; going camping in woodland could probably be considered to be the equivalent of sex, possibly this is what John Denver meant when he wrote Annie’s Song. It does, however, make you wonder what woodland survival training, as practised by the armed forces, would equate to.
by AKACroatalin December 30, 2016
Get the Nemophilia mug.This is the very last one in the series but every single one of them is true! This one tells you that farting isn't rude or disgusting. It may seem that way because they usually smell bad, but it's just something a healthy human body does, a normal by-product of your body digesting food, so if you need to let one go, do it and if anyone objects fuck ‘em.
“Mikey let rip in class, teacher called him on it, so he explained fart Fact 14 to her and suggested if she was worried she should see her doctor. I nearly bust a gut trying not to laugh.”
by AKACroatalin November 3, 2019
Get the Fart Fact 14 mug.This is a phrase commonly used throughout the UK to indicate to a friend, colleague or even a total stranger that they have seriously annoyed a number of other people by word, action or attitude and that they can expect repercussions.
"Malcolm's just changed a whole load of databases that took months to set up, system support are fuming, he's really pissed them off!"
by AKACroatalin March 29, 2015
Get the Pissed them off mug.