a phrase coined by Homer Simpson where a situation doesn't typically favor one's way and they're either powerless or too lazy to do anything about it.
Marge: (checking mail) Hmm free sample of Lemon Time Homer: Ooh, give it here. (chuggs bottle) Marge: Homer that's dishwashing liquid! Homer: yeah, but what are you going to do?
by Pimp in the Box February 4, 2009