(noun) the close connection between someone's progressive or left-wing politics and their poor choice of college major or bad financial decision-making
After completing her Bachelor of Arts in Genocide Studies, Sarah was bound to end up woke and broke.
The woke and broke Starbucks employees decided to use company time to educate customers on the systemic racism of GMO non-single source coffee with the store's dry erase board.
by Squeaktastic March 18, 2021
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A term to describe a grown adult with no source of reliable income, living in their parents' house, whose favourite hobby is retweeting Huffington Post articles off their mother's computer.
Jason is a woke and broke. He sits on his ass all day, tweeting about how funny he thinks Amy Schumer is and how Donald Trump is bad from his mother's computer. Whenever someone tweets at him saying, "Why don't you run for office, then?" he blocks them, not bothering to tell them how worthless he is.
by officialpyrocynical May 29, 2020
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Get Woke, Go Broke is a phrase coined by the internationally bestselling author John Ringo to express the opinion that when organizations "get woke" to politically correct actions, those same actions usually result in a massive loss of income.

This is usually because the Twatter instigators calling for the company to "get woke" doesn't actually spend any money with the company.
"Hey, I heard that the 2018 GAMA convention was like totally empty"
"Yeah, man. 'Get Woke, Go Broke'"

"So I heard Yeti stopped their NRA discounts."
"Yup. Apparently they didn't realize that the majority of people who bought their shit were hunters."
"Get woke, Go broke!"Z
"Amen"

"Dude, I went by Dick's last night and the place was empty. What the hell?"
"Man, didn't you hear? They stopped selling modern sporting rifles and hired a gun control lobbyist in DC. All of their actual spending customers went elsewhere."
"Get woke, go broke?"
"Oh hell yeah. So much that the board got called out in a shareholder's meeting!"
by Skua September June 17, 2018
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Get Woke Go Broke is a phrase that applies to many companies, who choose good left media reputation over their actual consumers bringing in the money.
Examples:
When the creators of Battlefield 5 decided to add SJW agenda to their game, a massive amount of hate and disloyalty came back to them, including many gamers threatening not to buy the game.
When Disney started pleasing the left media for their new SW movies, they received backlash from their actual fans and viewers, who are the reason why the franchise is so successful in the first place.
I was going to buy the new BF5 game, but they unfortunately went broke because they were too woke.
Get Woke Go Broke
by ArousedByCats August 25, 2018
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A term that points out that adding divisive political posturing to your product alienates the bulk of the costumer base, especially when the divisive political content is explicitly added to label the old consumers racist, homophobic, transphobic, or white supremacists in an attempt to virtue signal for the company.

This usually results in the creators of said product to blame racism, homophobie, transphobia, and white supremacy for the failure of the established consumers to spend money on the product after the company labeled them such.
The producers of Disney Star Wars called fans of the original franchise misogynistic, as a result many of the fans stopped buying tickets, which was then used as evidence that the fans were exactly what the producers of Disney Star Wars called them. The result was that the franchise failed to maintain it's following, get woke, go broke.
by KolchakTheNightStalker December 11, 2021
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That sense of spiritual bankruptcy one feels in realizing that being Woke means you can’t fart the wrong way without someone interpreting it as a microaggression. You’re best to STFU whitey and wait for the victimhood card game to play itself out.
Justin “Woke” Trudeau can do all the virtue signalling he wants, but since those brownface photos surfaced, that bitch is soooo Woke Broke.
by WalkingEagle September 21, 2019
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This is an elite form of blacklisting non-Leftists in media and entertainment.
In Hollywood the rule is go woke or go broke!
by I, Wreckerrr March 11, 2021
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