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Virtue signaling describes a behavior of an individual openly seeking attention and external validation by ostentatiously pronouncing (generally through the use of social media) themselves to the world as someone possessing high moral values for a trivial decision made or action taken.
Brad: Did you see Thad made a lengthy post on TikTok about eradicating world hunger after his business school spring-break trip to Africa?
Chad: Is he donating his trust fund money to any major international world hunger charities? Is he going to work for one of these charities after business school?
Brad: No, he just accepted his offer in private equity and is just virtue signaling.
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2
Pandering to SJWs with insincere, yet sufficiently "moral", behavior
Joker (2019) was virtue signaling by casting black women in highly generic, though clearly negative, roles.

A bigoted preacher using inclusive pronouns is virtue signaling for the soundbite audience.
by foxysteve November 11, 2019
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3
Taking a selfie with a COVID mask to show that you are complying with CDC recommendations to protect your neighbor even though you are perfectly healthy.

Also...adding a "frame" to your profile picture saying that you got vaccinated.
She posted another masked selfie...she is just virtue signaling
by ENulembo April 21, 2021
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4
A term used by those with questionable moral standing against those taking a moral stand in an attempt to silence moral arguments.
"I resent it when people care about things that I don't care about, they're just virtue signaling."
"It sounds like you just dislike people who aren't as shitty as you are."
by Kevin48423 April 10, 2019
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5
Espousing a moral position about an issue that matters, without individually doing anything about that issue, usually because the issue is too big for any individual to affect. This is an action scoffed at by any opposition, not realizing that if enough people virtue signal about the same issue, they shift hearts & minds to achieve a critical mass of support to the point that the issue is actually politically addressed.
In the wealthiest nation in the history of the world, there should be next to no poverty.

That's virtue signaling. Why don't you go donate to your neighborhood homeless shelter or something?

The problem's bigger than that, with 40 million in poverty, including over 10 million children, and 200 million living paycheck to paycheck, but it's not a problem that can't be solved.
by AvangionQ May 15, 2021
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7
A term used by fascists who believe they're of a higher moral standing when someone makes a factual statement.
Jimbo: He should have just complied.
Bob: So you believe govt employees should be able to tell you what to do and punish you if you dont comply?
Jimbo: Not a chance in hell. I will not comply to the govt. I'll be damned if the govt tells me what to do.
Bob: You do know law enforcement is the govt. Buddy, that's virtue signaling.
by Ihatefascists2020 March 15, 2021
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