This is used when simply saying "rekt" (shortened from of "wrecked") will not do. If you think someone has just delivered the world's sickest burn, this is the word to use. If you are an annoying twelve-year-old who has just gotten an extremely lucky kill in Call of Duty, this is what you say (see below).

When you eat dirt for the first time and leave your family to build a shack in the woods

When someone gets counter insulted so bad they have to delete their social media.