A twinkiesmoot is a unit of measure which describes the rate of production of Twinkies, the famous snack cake. As of 2009, the rate of production of Twinkies is 60,000 per hour; thus, 1 twinkiesmoot is 60,000 per hour.

The Twinkiesmoot is named in honor of Oliver R. Smoot. While a student at M.I.T. in 1958, Smoot lay down on the Massachusetts Avenue bridge between Cambridge and Boston, Massachusetts. His length was measured and that length became known in M.I.T. lore as 1 smoot. The term has become widely known and Google Earth offers it as an optional unit of measure. Note that since the twinkiesmoot is a measure of the rate of production, and the smoot is a measure of distance, the two are related in name only.

A related term is "nanotwinkiesmoot." A nanotwinkiesmoot describes the rate of consumption of twinkies by an individual person. 1 nanotwinkiesmoot equals 1 billionth of a smoot, or 0.00006 twinkiesmoots.

The two terms have entered general usage in the Boston, Massachusetts area. It is generally believed to have been coined by a student of the M.I.T. business school.

A buzz word being used to refer to creators and influencers forming or encouraging unhealthy relationships with their fans. Usually used in the context of young audiences feeling they have a relationship with the influencer due to the huge amount of the influencer’s content they consume. The influencer in question, however, is unaware of the fan’s existence other than the general knowledge of having fans. Common examples include Dream and his stans. These relationships are exacerbated by the influencers confirming they have more than a creator-to-viewer relationship.

The word is circulating due to various YouTube essays about the phenomenon using the word, and therefore people who enjoy complaining about influencers repeating what they heard in the video in any comments section they can find.