Probably the best people you will ever meet. Borderline alcoholic’s but forgivable. They meet in secret every blood moon to watch the mountains turn blue in the cooler. Coorsie-pops are served in lieu of table wine at every family gathering. Sometimes, when it’s really really late you can hear the elder chieftain Dizzy-dizzy jack black crowing the sacred songs of Lynyrd Skynyrd in a semi drunken slumber.

A cultural and aesthetic mind-state that prioritizes making money, even as an “underground” or “radical” creator. The work isn’t made for money, but it’s the money that matters the most.