verb
To tediously examine company data sets causing a sleeping disorder due to excessive red bull and coffee intake while trying to stay awake and come up with a comprehensive analysis.

To take an extravagant amount of data sets, analyze it, and make some sense of it.

To spend 36 hours hovering over your computer screen looking at SPSS data while trying to maintain a hold of your last thread of sanity.

A buzz word being used to refer to creators and influencers forming or encouraging unhealthy relationships with their fans. Usually used in the context of young audiences feeling they have a relationship with the influencer due to the huge amount of the influencer’s content they consume. The influencer in question, however, is unaware of the fan’s existence other than the general knowledge of having fans. Common examples include Dream and his stans. These relationships are exacerbated by the influencers confirming they have more than a creator-to-viewer relationship.

The word is circulating due to various YouTube essays about the phenomenon using the word, and therefore people who enjoy complaining about influencers repeating what they heard in the video in any comments section they can find.