The effort put into winning a girl over so you can have sex with her.

Term now used by automakers (Toyota) in an attempt to dress-up what is actually yet another RECALL of their vehicles due to MALFUNCTIONING components caused by SUBPAR manufacturing practices and INEFFECTIVE quality assurance procedures.

It was a fucking recall! Nissan did it to fix something they fucked up on they early model 300zx fuel injection system. They didn't want to call it a recall because that would look bad so it was called a service campaign. And they didn't really want to spend the money to do it to all Z31's so they said it was voluntary. Non the less, it was a god damn recall.

Started in Minnesota by a girl with anti-cray morals. The idea behind the campaign started with being against all cray-girls giving normal awesome girls a bad wrap to get over when meeting a cool guy. The concept then quickly morphed into anti-cray of any sort.

A marketing campaign disguised as a Public Service Announcement. A series of ads by Dove/Unilever featuring several thick-waisted, moderately attractive women that are supposed to change the face of beauty, er, sell lots of soap. Mainly appeal to insecure, middle class female bloggers who can't deal with the fact that there are women out there who are thinner and prettier than themselves or their overindulged daughters. The revelation that many of these ads had been heavily airbrushed has pretty much brought this nonsense to an end.

Anti-bullying, cyber-bullying. and abuse campaign created by Jess Keller & Tevin Technomaina.

The lesser known, and of course... less successful Trump campaign. He...
1) Ran for the Reform Party nomination,
2) Announced his candidacy on th 19th day of October 1999,
3) Dropped out after getting no delegates in CA.