The Bruh Effect is a natural phenomenon in which ones ironic expressions and actions can evolve into bring unironically performed through enough repetition. The Bruh Effect was originally coined when the coinee began to ironically use the term “Bruh” to make fun of those who unironically use the term popularized by the viral clip known as “Bruh Sound Effect #2” by Jame Benedict. The term itself “bruh” is an absurdly sounding term, thus the mockery. However, during the of the ironic usage, the coinee began to subconsciously and involuntarily integrate the term “bruh” into his ironic everyday vocabulary, hence the term, the Bruh Effect. The term “bruh” is, of course, a common example of the bruh effect, but it isn’t the only one. Recently, on internet forums, on social media, and in popular music, a new example has been made. This example is the use of racial slurs.

A term used to reference cannabis/marijuana/weed.