Substance Erosion is a process which removes the interesting, new or important part from the content on the web. Two actions are taking place every day that make this possible. First content is created for it’s " clickability" factor. Second, the viewer knows this gimmick but clicks on the link anyway and ends up reading the same depthless, rehashed dribble –void of substance. This process is called substance erosion. Much like the earth's erosion, excessive substance erosion is one of the most significant problems world-wide-Web

When you eat dirt for the first time and leave your family to build a shack in the woods