A clothing style and culture that originated from quality Fraternities in the Southeast. The clothing style includes brands such as Polo, Vineyard Vines, Southern Proper, Sperry topsiders, New Balance, North Face, Mountain Hardware, Costa Del Mar w/ crookies, Ray Ban wayfarers ect. Southern frat boys differ in many ways in comparison to Northern frat boys, in both clothing and attitude. Recently some Northern frats have adopted the southern frat clothing style, though they lack the southern frat culture and attitude.

It’s an acronym standing for Can’t Remember A Fucking Thing. It’s usually used to describe embarrassment at being unable to remember someone (CRAFT moment); going onstage as the lead in the latest theatrical performance and your mind goes completely blank (CRAFT situation); the next morning after a night when you got pissed as a fart and woke up in bed cuddling a traffic cone and a string of fairy lights wound round your prick.