social ladder – n. Metaphorical ladder that nonlosers are continuously trying to climb.
analogy The social ladder is like Mount Everest: Lots of people try to climb (be popular), but few reach the top (become popular). At any point you can fall into a crevice (fall off the ladder), or fall victim to hypothermia, starvation, fratricide, etc. (drugs, alcohol, fratricide, etc.) and die (die). Also, getting to the top is completely pointless, unless you really want your name to be known. Except that nobody remembers who climbed Mount Everest anyway.

Internet persona(s) who happens to follow you and you happen to follow them back and maintain communication with and have a mutual liking for eachother whether it be friendship wise, etc. (Mutuals if more than one mutual)

The way any given society is organized; its internal hierarchy. Individuals are placed on a vertical rule, or «ladder»; Their position on this ladder (high being «good» and low being «bad») is determined by their level of attainment of a certain quality perceived as «desirable» by the community as a whole.