it's like saying sick but its more than that. so you add an "ern" at the end and extend the word. you could even say "errrrrnnnnn" to make it sound even better

v. collectively or individually finding someone/something to blame for a problem, as opposed to brainstorming which connotes finding solutions to a problem

n. the act of finding someone/something to blame for a problem

(from a TV ad for HD television)