A cologne from the movie Anchorman: Legend of Ron Burgundy. It's made by Odeon, illegal in nine countries, and made with bits of real panther. Used by Brian Fantana to seduce Veronica Conrningstone.

A phrase to describe someone who is cognitively degenerating. Synonym of "going off the deep end". Can have varying degrees of severity.

Reference to the song "Hey You" by Pink Floyd. The line "and the worms ate into his brain" makes no sense in an otherwise linear and literal narration throughout the lyrics.

60% of the time, it works, every time.

a cologne that is featured in Anchorman. Said to be awful smelling and used with real bits of panther. Illegal in 9 nine countries.

cologne used to attract the opposite sex.

example in action.
Brian Fantana: about Veronica I'll give this little cookie an hour before we're doing the no-pants dance. Time to musk up.
opens cologne cabinet
Ron Burgundy: Wow. Never ceases to amaze me. What cologne you gonna go with? London Gentleman, or wait. No, no, no. Hold on. Blackbeard's Delight.
Brian Fantana: No, she gets a special cologne... It's called Sex Panther by Odeon. It's illegal in nine countries... Yep, it's made with bits of real panther, so you know it's good.
Ron Burgundy: It's quite pungent.
Brian Fantana: Oh yeah.
Ron Burgundy: It's a formidable scent... It stings the nostrils. In a good way.
Brian Fantana: Yep.
Ron Burgundy: Brian, I'm gonna be honest with you, that smells like pure gasoline.
Brian Fantana: They've done studies, you know. 60% of the time it works, every time.
cheesy grin
Ron Burgundy: That doesn't make sense.
Brian Fantana: Well... Let's go see if we can make this little kitty purr.
snarls

a fictional cologne used in Anchorman:the legend of Ron Burgandy, it is made by odeon and is illegal in 9 countries. It's made with real bits of panther, so you know it's good. 60% of the time, it works every time

the thing written on the shirt of that ugly blonde chick in the advertisement at the right