What a DJ does when he runs out of ideas and wants to appeal to the 'yoof' audience. He adopts a stupid name, usually misspelt because everyone knows that younglings don't spell things properly and plays the same old crap he usually plays, only with ludicrous 'puns'. A waste of time and licence payers money. Anyone adopting such a tactic to try and liven up their show should be forcibly retired.

A cultural and aesthetic mind-state that prioritizes making money, even as an “underground” or “radical” creator. The work isn’t made for money, but it’s the money that matters the most.