Sam James is a caring, handsome and popular lad who gets all the girls. Sadly he is normally not in the same friendship group from you. His favourite sport is either football or rugby and he loves affection

v. collectively or individually finding someone/something to blame for a problem, as opposed to brainstorming which connotes finding solutions to a problem

n. the act of finding someone/something to blame for a problem

(from a TV ad for HD television)