The act of applying Rohto eye drops to ones cornea and spending the next thirty to forty seconds in a new world as the cooling sensation seems to burn the retinas to the point of tears.

Once the burning has stopped the Rohto trip is over.

Someone who is possessed by clout chasing. The original human is now gone and a demonic entity that feeds on clout is all that is left. An empty shell with no control of their actions, forced to blindly react to situations they think will bring them attention.