reputation is Taylor Swift’s best era and album. reputation era as a slang is usually used on stan Twitter when some popular musician is expected to drop their dark themed album. It is also used when a person is getting hate and a lot of backlash for something.

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when someone says they are “entering their reputation era” it basically means that they are about to f@!? some sh!t up. they will get revenge, and glow from the inside out. it’s a bad b!tch moment for sure. it originated from Taylor swift when she dropped the single “look what you made me do” calling out kanye and everyone who talked down on her.