Founded in 2006, Rebel Rock sells politically conscious books and apparel to the growing online community.

When you eat dirt for the first time and leave your family to build a shack in the woods

The more socially accepted title for any subgenre, song, or artist of rock music -esp. thundering rock- which utilizes elements of irony, satire, metaphor, musical tone, poetry etc. to specifically target and rebel against an idea, trend, assumption, etc. which infringes upon, misrepresents, limits/arrests, and/or damages the integrity, health, and/or beneficial habits/personal image/reputation of a healthy personality and lifestyle not necessarily in agreement with mainstream society.

Origin of the term is unknown but was briefly repopularized by underground rock band Savage Insight frontman Antonio Lee when used as a heated response to a local recording studio representative attempting to categorize the artists as "goth-punk edged rock."