When the mood, and excitement of a certain event in addition to your crazy hormones trick you into seeing someone else in a whole new, romantic light for a brief period of time. Mostly occurs at high school proms when you witness your date looking more attractive than usual and having a good time with you; you suddenly feel like you want to spend the rest of your life with them so the fun will never end and that you two are soul mates. Usually wears off within a week if you aren't in a committed relationship with them.

A buzz word being used to refer to creators and influencers forming or encouraging unhealthy relationships with their fans. Usually used in the context of young audiences feeling they have a relationship with the influencer due to the huge amount of the influencer’s content they consume. The influencer in question, however, is unaware of the fan’s existence other than the general knowledge of having fans. Common examples include Dream and his stans. These relationships are exacerbated by the influencers confirming they have more than a creator-to-viewer relationship.

The word is circulating due to various YouTube essays about the phenomenon using the word, and therefore people who enjoy complaining about influencers repeating what they heard in the video in any comments section they can find.