The wonderfully heady "I think I'm in love" feeling experienced by the male when being seduced by a new female partner during which time the female cooks for him, does his laundry, and provides fellatio during sex, usually culminating in marriage and/or fatherhood, whereupon the true female erupts and the male finds he has been saddled with fatherhood and associated financial responsibility, long dry spells of no sex, and the rapid accumulation of enormous debt for which the female takes no responsibility (often resulting in, or generated by, separation or especially divorce).

A buzz word being used to refer to creators and influencers forming or encouraging unhealthy relationships with their fans. Usually used in the context of young audiences feeling they have a relationship with the influencer due to the huge amount of the influencer’s content they consume. The influencer in question, however, is unaware of the fan’s existence other than the general knowledge of having fans. Common examples include Dream and his stans. These relationships are exacerbated by the influencers confirming they have more than a creator-to-viewer relationship.

The word is circulating due to various YouTube essays about the phenomenon using the word, and therefore people who enjoy complaining about influencers repeating what they heard in the video in any comments section they can find.