Sound you make when you're mad at someone, want to call their attention, or when you got told and you have nothing else to say. The sound is made by closing your lips, clenching your teeth, putting your tongue on the roof of your mouth and opening your lips again. Once there, try and pretend that you're sucking from a straw. The sound should then come out naturally. The sound sounds as if you're saying "ppttcchh".

A buzz word being used to refer to creators and influencers forming or encouraging unhealthy relationships with their fans. Usually used in the context of young audiences feeling they have a relationship with the influencer due to the huge amount of the influencer’s content they consume. The influencer in question, however, is unaware of the fan’s existence other than the general knowledge of having fans. Common examples include Dream and his stans. These relationships are exacerbated by the influencers confirming they have more than a creator-to-viewer relationship.

The word is circulating due to various YouTube essays about the phenomenon using the word, and therefore people who enjoy complaining about influencers repeating what they heard in the video in any comments section they can find.