Transitive verb
When the hair on the back of a cat or dog (or any animal) raises up along the spine, typically from the shoulders to The lower back/base of the tail. Kind of resembles a mohawk hair style.

Tends to happen during times of excitement initiated by play, agitation, or sometime just when enjoying food or drink.

A cultural and aesthetic mind-state that prioritizes making money, even as an “underground” or “radical” creator. The work isn’t made for money, but it’s the money that matters the most.