A bid on an online auction site, such as ebay, made by the person who's auctioning an item on an alternate auctioning account. This is used as opposed to a reserve limit, and/or when the owner of the item doesn't feel that the highest bid on their item is enough. That way, it either gets an even higher bid or it isn't sold then.

A buzz word being used to refer to creators and influencers forming or encouraging unhealthy relationships with their fans. Usually used in the context of young audiences feeling they have a relationship with the influencer due to the huge amount of the influencer’s content they consume. The influencer in question, however, is unaware of the fan’s existence other than the general knowledge of having fans. Common examples include Dream and his stans. These relationships are exacerbated by the influencers confirming they have more than a creator-to-viewer relationship.

The word is circulating due to various YouTube essays about the phenomenon using the word, and therefore people who enjoy complaining about influencers repeating what they heard in the video in any comments section they can find.