Pagan metal is an umbrella term for heavy metal music, which fuses extreme metal with the pre-Christian traditions of a specific culture or region through thematic concept, ethnic melodies, folk instruments and/or archaic languages.

The genre is largely overlapping with folk metal with the main distinction being the use of specific lyrical themes dealing with indigenous European traditions, beliefs, mythology, military and political history.

Pagan metal is most popular in Northern Europe with most of the main bands of the genre also coming from there, such as Finntroll, Týr, Korpiklaani, Bathory, Skyforger and Moonsorrow.

A buzz word being used to refer to creators and influencers forming or encouraging unhealthy relationships with their fans. Usually used in the context of young audiences feeling they have a relationship with the influencer due to the huge amount of the influencer’s content they consume. The influencer in question, however, is unaware of the fan’s existence other than the general knowledge of having fans. Common examples include Dream and his stans. These relationships are exacerbated by the influencers confirming they have more than a creator-to-viewer relationship.

The word is circulating due to various YouTube essays about the phenomenon using the word, and therefore people who enjoy complaining about influencers repeating what they heard in the video in any comments section they can find.