One that says things in order to gain attention and wants to impress others. One who has a carefree life and is almost envied by others who are not as charismatic. One who sparks interest in his ways. People want to know him. Some that you would like to be but can't. A person who has "it". What ever "it" is at the time. "It" has evolved.

When someone goes to the gym and spends 90% of the time on their phones scrolling through social media