An artistic style noted for its bizzare color schemes, industrial/mechanical influences, and especially its disturbing imagery, for the most part tastefully done and exhibited, occasionally with a story. The focus of the art is usually mental illness or insanity, though murder shows up as well. It is similar to experimental film.

Though the origin of the phrase is unknown, it is first presented on the website koms.ru, a Russian animation site.

when you've done something so cringe you can't stop replaying it in your head and it stops you from getting on with your every day life