(verb): The experience of writing an e-mail to a large group of co-workers, and drawing a reply-to-all that sets out in point-by-point excruciating detail all the errors in your e-mail, and how you are a complete moron, for the entire group to see.

When someone thinks they are the main character of their life. Usually comes with a side of individuality complex, quirky style and a self centered point of view.