The man who proudly drives his truck around all day to construction sites and collects everyone else's fecal matter from the porta-shitter.

good fresh shit=mook, hence the mook herder

Someone who is possessed by clout chasing. The original human is now gone and a demonic entity that feeds on clout is all that is left. An empty shell with no control of their actions, forced to blindly react to situations they think will bring them attention.