Mobile marketing (MB) is an established system that enables the ability to correspond, connect businesses with consumers, and collaborate through smartphones or systems.

Anatidaephobia is defined as a pervasive, irrational fear that one is being watched by a duck. The anatidaephobic individual fears that no matter where they are or what they are doing, a duck watches.

Anatidaephobia is derived from the Greek word "anatidae", meaning ducks, geese or swans and "phobos" meaning fear.