The art of creating intellectual value e.g. marketing concepts, translation services, teaching, coaching and many more.
Mindworks sum up different intellectual processes and include every step from the first idea to the realization of a project.

Noun: a friend who is usually only called upon by a friend when a more primary/prominent friend is unavailable.

Taken from the term “second string” in an athletic competition situation. In football, if the star quarterback gets injured during a play, the second string is called off the bench to replace him/her. A “Second String Friend” is essentially benched until needed, if ever.

Synonyms: Plan B, Second Choice, Secondary Friend, Benched Until Needed