Macrap is poorly designed artwork that often includes, but is not limited too:

* wordart. (example: rainbow effect type on a beveled curve)
* stretched typefaces
* pixelated imagery...72 dpi is good for web, not for print.
* stretched imagery...hit the shift key, it's not hard!
* misspellings

Macrap is something everyone has been subjected to seeing. It can be seen everywhere from fliers on bulletin boards, posters for concerts, emailed brochures, to tv commercials...now, you know what to call it.

Basic rule of thumb...just because you can, doesn't mean you should.

Adj. Something that is expected to have a long lifespan by virtue of having existed for a long time, based on the lindy effect, named for the New York restaurant Lindy's, coined by Albert Goldman and popularized by Nassim Taleb.