An ambitious alternative to the short con. The mark is money rich and a bit less gullible than a short con mark. It's risky and takes experience running con games. Up front bait cash and a seasoned crew are often necessary. Be ready to walk away because the stakes are high. Called the long white con because it takes a long lead time to earn the mark's trust and it is a playing field traditionally reserved for white folks, although that is no longer the case. Popularized by novelist Iceberg Slim.

When someone goes to the gym and spends 90% of the time on their phones scrolling through social media