Simply means that there is no other meaning to life other than to be falsely manipulated into thinking you care for someone or they care for you. The only purpose for your being here is to be a pawn to the game of life. Your being has no importance and therefore you are nothing but an inept and insignificant being in this existence. Hence the only objectives you have are to live, love and die you lonely mf.

A buzz word being used to refer to creators and influencers forming or encouraging unhealthy relationships with their fans. Usually used in the context of young audiences feeling they have a relationship with the influencer due to the huge amount of the influencer’s content they consume. The influencer in question, however, is unaware of the fan’s existence other than the general knowledge of having fans. Common examples include Dream and his stans. These relationships are exacerbated by the influencers confirming they have more than a creator-to-viewer relationship.

The word is circulating due to various YouTube essays about the phenomenon using the word, and therefore people who enjoy complaining about influencers repeating what they heard in the video in any comments section they can find.