A game, popularized by the TV show "30 Rock," played by two or more people. Game participants trade off selecting three individuals (they may be living, dead, and/or fictional) for the other participants to either "Kill, Boff, or Marry." Each participant must then say whether or not they would kill, boff, or marry each of the selected individuals. Individuals to kill, boff, or marry are usually selected to fit the participants sexual orientation. The best game results are usually obtained when individuals who are unattractive, disliked by others, and/or old are selected to categorize.

A buzz word being used to refer to creators and influencers forming or encouraging unhealthy relationships with their fans. Usually used in the context of young audiences feeling they have a relationship with the influencer due to the huge amount of the influencer’s content they consume. The influencer in question, however, is unaware of the fan’s existence other than the general knowledge of having fans. Common examples include Dream and his stans. These relationships are exacerbated by the influencers confirming they have more than a creator-to-viewer relationship.

The word is circulating due to various YouTube essays about the phenomenon using the word, and therefore people who enjoy complaining about influencers repeating what they heard in the video in any comments section they can find.