To post memes on Facebook or other social media which may appear to be on any topic (astronomy, zoology, history, home decorating, etc.) but which ultimately end with the phrase "Epstein didn't kill himself," "Jeffrey Epstein was murdered," or some variant thereof. Similar to the duckroll or Rick Roll, but intended to convey greater social consciousness, and to escape the normal social penalties associated with being tiresome and repetitive due to the strong suspicion that you're right.