PR-speak for desperately attempting to jump the bandwagon on a story that is one or more news cycles old, and will have gone stale by the time the PR firm has explained what an issues jump actually is.

A pick me is a woman that is willing to do anything for male approval. She will embarrass or throw other women under the bus to achieve this goal. The unfortunate thing about a pick me is usually the men they are trying to seek approval from are of poor quality and treat women badly, leaving little real benefit for the pick me.